Sarah Le for SAMBAZON Senior Manager, Lifecycle Marketing – Sarah Le

Team Player, Trusted

“Sarah is the embodiment of a team player – she simply does what it takes (and more) to ensure the success of her team. As a result, I was able to rely on her to wear an increasing number of hats and she always pulled through. She earned my trust and I’m incredibly grateful for her dedication and willingness to go above and beyond at all times. Sarah is dedicated to her craft, and is consistently willing to learn and improve. At this point she’s one of a few people I’ve worked with who I would trust with a world-class lifecycle/retention marketing program and you should too.” –Dan Stepchew, former direct manager

Passion, Dedication

“She is solution-oriented and has a real passion for creating quality work and generating results. This passion and dedication inspires her coworkers. Sarah pays exceptional attention to detail while simultaneously managing the big picture and initiating collaboration. I’ve found she always works to support her team. Last but not least, her exceptionally upbeat and caring nature makes her a pleasure to work with.” –Jodi Schwausch, former coworker

Commitment To Excellence

“Sarah’s work ethic is second to none and her commitment to excellence keeps her extremely self-motivated. Not only does she work hard but, more importantly, she works smart. I could always count on her to follow through on assigned projects – often coming up with new and creative marketing ideas to improve results. Sarah’s energy and enthusiasm is infectious, and her positive attitude was a constant boost to office morale. She was always the first to volunteer a helping hand and was frequently called upon to help train new employees.” –Sally Rosauer, former direct manager

GTM Planning

Email Marketing

Media Buying

SEO & SEM

Content Marketing

HTML & CSS

Customer Acquisition

Growth Hacking

Full Funnel Campaign Management

To Whom It May Concern:

I am an excellent fit for the Senior Manager, Lifecycle Marketing role at SAMBAZON. On top of being local, I have extensive experience running e-commerce lifecycle marketing (and more!) for both subscription and single-order products across many D2C CPG product categories including consumable goods, like coffee. My experience with Klaviyo, Asana, and Zendesk platforms will enable me to hit the ground running.

In my last two roles I was in charge of many things including email, SMS, and browser push notifications. I have run more than 5 different brands on the Klaviyo platform. I managed transactional and promotional flows, list cleaning, form integration, and the entire campaign calendar. I planned all our campaigns, coordinating with stakeholders at every step and delegating tasks. In my role at HomeLife Media I managed 3 core lists totaling 2.1mm active profiles with 1mm engaged profiles. In that same role I helped launch our loyalty program, working closely with IT to implement and test our custom integration and then planning and fleshing out all our email flows.

I am a highly organized self-starter who enjoys being thrown messy problems to untangle and find solutions for. I love creating and fine tuning processes. My favorite PM tool is Asana (not lying!) where I have created streamlined workflows for myself and my team. It has allowed me to be more creative whether I was planning a high-impact multi-channel campaign or executing on individual tasks. It’s such a great tool for managing everything even down to tracking A/B/multivariate test results.

I greatly enjoy creating detailed campaign reports to share results and insights. In my past roles I have advocated for sharing reporting with other teams in an effort to foster new ideas and insights, as well as to celebrate campaign achievements with those who also worked so hard towards our goals.

I am confident I can bring fresh ideas to the email marketing program while collaborating effectively with multiple stakeholders. In my role at HomeLife Media, I orchestrated multi-channel campaigns for iHeartCats.com and iHeartDogs.com evangelizing the existing customer base to spread awareness for a cause. I created the campaign messaging and coordinated between multiple departments to craft visually engaging, highly shareable promotional content encompassing viral video, organic and paid social posts, finger-stopping email, and more – all with great engagement. Since I started out in acquisition for that role, I was able to pull from my past success while collaborating with my growth-focused team members to showcase the content and messaging that I directed. Each campaign was more and more successful as we learned from past campaigns and applied the new strategies I came up with across all channels.

A little more about me: In my free time you can usually find me chasing my 2 little ones and 3 fur babies (1 kitty and 2 dogs) around the house, or going on adventures to nearby botanical gardens, beaches, and parks. I love watching things grow, whether it be my 50+ houseplants, espalier fruit trees, or the email list I’m nurturing.

I’m ready to prove my aptitude for joining the marketing team at SAMBAZON! Thank you for your time and consideration.

Sincerely,
Sarah Le

My fur babies when they were ACTUAL babies:

Hello, SAMBAZON!

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